How to Create a Purpose-Driven Brand
An excerpt from Running With Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack, the new book from Jim Weber T’86, CEO of Brooks Running Company.
An excerpt from Running With Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack, the new book from Jim Weber T’86, CEO of Brooks Running Company.
Quotes Roger McNamee T’82, managing director of Elevation Partners, in a piece examining Elon Musk’s acquisition of Twitter.
A feature story about Spring & Mulberry, a healthy snack food company cofounded by Sarah Bell T’14.
Quotes Paul Argenti in an article examining the ongoing clash between Disney and the State of Florida.
A feature story about new online courses launched by Tuck Executive Education in partnership with Coursera and ExecOnline.
Quotes Michael Aragon T’01, chief executive officer of Mirror—Lululemon’s at-home fitness business—in an article about the company’s new membership program.
Highlights Tuck as one of the top U.S. MBA programs at enrolling international students.
Features Spring & Mulberry, a healthy snack food company co-founded by Sarah Bell T’14.
Quotes Evan Konwiser T’08 in an article examining how company travel policies are likely to change as business travel begins to rebound to pre-pandemic levels.
Susan Hunt Stevens T’98, founder and CEO of WeSpire, authors a piece examining why companies need to prioritize sustainability.
Sydney Finkelstein joins CNBC to discuss Elon Musk’s attempt to overtake Twitter.
Quotes Roger McNamee T’82, managing director of Elevation Partners, in an article examining Elon Musk’s bid to takeover Twitter.
Quotes Teresa Fort in a piece about the impact of domestic manufacturing output on consumer prices.
A feature interview with Lisa Tedeschi, executive director of undergraduate programs, about Tuck Business Bridge which celebrates its 25-year anniversary in 2022.
Vijay Govindarajan coauthors a piece about the competitive advantages of using datagraphs.
An interview with Marcelo Podesta T’11, CEO of National Business Furniture, about how the company adapted its business model during the pandemic.
A feature story about the new call center opened by Discover Financial Services, led by CEO Roger Hochschild T'90, in the Chatham neighborhood on Chicago’s southside.
Features Catie Griggs D’03, T’09, president of business operations for the Seattle Mariners, who was named one of the top 40 executives under 40 in the sports industry.
A feature interview with Tom Park T’10, managing partner of the Business Development Bank of Canada’s Deep Tech Fund, about investing in deep tech like quantum computing.
Features Ali Hyatt T’10, general manager of provider commercialization and marketing at Amwell, in an article examining the interplay between telehealth, in-person care, and affordability.
Quotes Samuel Engel in an article examining how the bidding war for Spirit could impact America’s four largest airlines.
A feature interview with Jason Trevisan T’03, CEO of CarGurus about how the company has weathered numerous jolts to the auto industry, including COVID, supply chain issues, and more.
Features Alexis McLaughlin T’02, CEO of 2020 On-site, which pivoted during the pandemic from a company that provides mobile eye car to one that also helps support clinical trials.
A feature story about the Jikaria Sisters, including Omika Jikaria T’21, who have leveraged their popularity on TikTok into numerous business opportunities.
Quotes Samuel Engel in an article about JetBlue offering to buy Spirit Airlines for $3.6 billion, potentially upending Spirit’s plan to merge with Frontier Airlines.
Mentions Chris O’Neill T’01, who was named the new chief growth officer at Xero.
A feature interview with Ed Warren T’17, founder and CEO of Zippity—which recently pivoted from a mobile car mechanic company to a software company serving owner-operators.
A feature story about Roger Lynch T’95, CEO of Condé Nast, and his plan to turn the esteemed publisher into a global digital powerhouse that produces films, podcasts, e-commerce, velvet-rope events, and more.
A feature interview with Jim Weber T’86, CEO of Brooks Running Company, about his 20-plus years leading the company, a four-year battle with cancer, and more.
Quotes Kate Jhaveri T’03, chief marketing officer at the NBA, in an article about the league's continued media campaign in celebration of its 75-year anniversary.
Mentions Tuck among the top business schools at enrolling women.
Features research by Dan Feiler and coauthor Johannes Müller-Trede examining the nature of regret and what may cause individuals to feel regret.
Features Sydney Finkelstein in an article examining the potential ramifications of Howard Schultz returning as CEO of Starbucks.
Quotes Kenny Mitchell D’97, T’04, CMO of Snap, in an article about the company’s Oscars ad promoting a new augmented reality filter Snap created to promote the learning of American Sign Language.
Profiles Stephanie Puzak T’22 in an article collecting reflections on gender parity in business schools, the importance of women in leadership roles, and more from top woman MBA candidates at business schools around the country.
Features Jose Minaya T’00, CEO of Nuveen, in an article examining the current state of global trade.